La Nueva Fiesta.
The rebrand of the Albuquerque International Balloon Fiesta captures the bold and beautiful essence of New Mexico like never before. Drawing inspiration from the state’s vibrant culture, sweeping desert landscapes, and iconic Southwestern color palette, the updated identity
expands beyond balloons to celebrate the spirit of place. With refreshed typography, striking imagery, and a dynamic visual language, the new look honors the heritage of the Fiesta while inviting a new generation to experience the magic of New Mexico from sunrise to skyride.
Scope
Research
Rebranding
Strategy
Advertising
Collateral Development
