Smoke Like A Lady
Vixens Herbal Cigars reimagines the cigar experience by bringing women into a traditionally male-dominated space through a more inclusive and elevated approach.
Challenge
The cigar industry has long been shaped by traditions and branding that primarily cater to men, leaving women largely overlooked or treated as an afterthought. Lack of representation, combined with the prevalence of tobacco and nicotine products, limits options for women seeking a more inclusive, intentional, and wellness-conscious smoking experience.
Solution
Vixens Herbal Cigars redefine luxury smoking by creating a product designed by women, for women. Crafted from a carefully curated blend of organic botanicals, including chamomile, lavender, and cherry blossom, these premium herbal cigars offer a smooth, aromatic experience completely free from tobacco and nicotine. With rich earthy flavors and delicate floral undertones, Vixens provides a sophisticated, natural alternative that transforms smoking into a ritual of relaxation, empowerment, and unapologetic indulgence.
Scope
PackagingResearchBrandingStrategyCollateralAdvertisingConceptualizationCollateral Development
