Type, Tone, and Telling Stories.
Before I ever designed a logo or laid out a grid, I fell in love with stories. Writing taught me how to see. And literature, with all its nuance and structure, taught me that every detail matters. As a designer, I still treat every project like a narrative: with a clear voice, thoughtful composition, and an eye for emotional impact. Like a good book, impactful design always starts with a story worth telling.

