Made You Look, the newest release from The Phenomenologist Collective, dives headfirst into the wonderfully weird world of pareidolia: the very human habit of spotting faces and patterns where none actually exist.

We’ve all been there: staring at an outlet cover that looks like it’s gasping for air, catching a glimpse of a potato chip shaped like your favorite celebrity, or seeing a dragon unfurling in the afternoon clouds. Made You Look celebrates those double-take moments when everyday objects start to feel alive, turning the mundane into the magical.